K-pop sensation and Chris Martin? Count me in!
Coldplay has releases a new song “Higher Power,” produced by Max Martin. The song and video premiered in space from the International Space Station with French astronaut Thomas Pesquet. Here it is:
I’ve only listened to it a few times, hasn’t grown on me yet but I’ll definitely give it a chance this weekend, hopefully some of you will enjoy it more than me!
Anyways, Chris Martin is making the media rounds to promote “Higher Power.” A few weeks ago he was actually seen in South Korea, although the trip wasn’t publicized. If you remember, BTS did a gorgeous version of Coldplay’s “Fix You” for MTV Unplugged. So there’s been speculation about a possible collaboration which Chris was asked about yesterday – note his response.
BTS fans are also pointing this out:
If the rumors are true and BTS and Coldplay will really collaborate together, strategically what’s the read on this move? BTS is the biggest band on the world, at this point, they don’t need collaborations to secure a big hit – we already know this, we’ve seen it. Coldplay, though, no disrespect, could definitely use the assist. It’s been a while since Coldplay has charted the way they used to chart which is how BTS charts now. A collaboration with BTS immediately gets Coldplay closer to BTS’s ARMY – and all the benefits from that fanbase’s ability to mobilize and generate attention. Coldplay mentioned on social media by association with BTS are already helping with the new single.
Going back to “Fix You” and Coldplay signing off on BTS’s performance of their song because it reminds me of something. Coldplay is known to be pretty reticent with it comes to allowing their music to be covered. Therefore, Coldplay must have lots of respect for BTS to give the all-clear for “Fix You,” arguably one of their most popular and protected pieces of music. Another song treated with similar solicitousness is “Yellow”
And speaking of “Yellow,” Coldplay initially rejected a request to use the song in Crazy Rich Asians but then the director Jon M Chu wrote the band a letter, explaining his feelings about the word “yellow,” how it’s a racist description of East Asians, and how he hoped to reclaim it in the film, with lyrics in Chinese performed by Katherine Ho. That made the difference and this version is just as affecting as BTS’s “Fix You.”